Rodman Media trusted me with a mission in 2006: help a legacy print powerhouse compete in a digital world. The roadmap evolved constantly, but the principles stayed the same—listen to customers, measure everything, and empower interdisciplinary teams.
Build systems, not silos
We unified editorial, events, and sales data into a single insights layer. That allowed us to shape smarter sponsorships, deploy programmatic advertising, and tailor content journeys across the portfolio.
Hire for curiosity
Our 25-person team blended journalists, engineers, designers, and RevOps specialists. Curiosity and accountability mattered more than job titles. We wrote code, interviewed customers, and shared dashboards together.
Celebrate compounding impact
Digital revenue grew 4x because we treated transformation as an ongoing product roadmap—not a one-off migration. Today, the brands operate with a test-and-learn heartbeat that keeps them ahead of market shifts.
I still partner with B2B leaders who want to kickstart similar journeys. If you’re wrestling with organizational change, let’s design the blueprint together.